The New Jeweller

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FOREVERMARK

The diamond brand from the de beers group of companies launches WITH SELECT PARTNER JEWELLERS in chennai

Forevermark, the diamond brand from the De Beers group of companies, announced its entry into Chennai today by partnering with carefully selected, leading jewelers known for their beautiful and popular designs both in contemporary and traditional jewellery.

To enhance and further augment the incomparable quality of Forevermark diamonds exceptional diamonds were showcased on the occasion of the launch. These exquisite diamonds will be displayed at the Forevermark Jewellers stores to celebrate the advent of their partnership with the brand.

Forevermark diamonds are the worlds most carefully selected diamonds, each bearing a unique inscription at its heart. The inscription features the Forevermark icon as a promise that the diamond has been carefully selected to meet Forevermarks standards of beauty, rarity and responsible sourcing. The inscription also features a unique identification number that will forever identify the diamond as yours.

Invisible to the naked eye, the inscription can be seen using a special Forevermark Viewer found only in Authorized Forevermark Jewellers. The inscription is also recorded on the personalised Forevermark identification card accompanying each and every Forevermark diamond.

Less than one percent of the worlds diamonds are eligible to become a Forevermark diamond. Each offers a promise over and above the traditional 4Cs "A promise that not only gives assurances of quality, but also assurances of integrity" every Forevermark diamond has been responsibly sourced and has been nurtured at every step of its journey. Only a select group of Master Diamantaires are eligible to cut and polish Forevermark diamonds. Only a few, exclusive jewellers; each passionate about creating the finest designs inspired by these exceptional diamonds are able to sell at retail. In Chennai, these carefully selected Authorised Forevermark Jewellers are G R Thanga Mallagai Jewellers (known as GRT Jewellers), Joyallukas, Prince Jewellers, Sugal and Damani Jewellers, VBJ Jewellers.

Stephen Lussier, CEO, Forevermark states, "We are delighted to introduce Forevermark diamonds, and their unique promise to Chennai, a city known for its art and culture. Thanks to their assurance of beauty, rarity and responsibility, Forevermark diamonds can be worn with pride. We believe these attributes will appeal to all the diamond jewellery aficionados of Chennai."