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A UNIQUE INNOVATION IN MALLS

Joyalukkas announce grand initiative in retail

Mall of Joy : A unique innovation in malls

The Joyalukkas Group today announced its foray in the business of malls, with a unique and innovative venture branded Mall of Joy.

The Joyalukkas group has planned strategic investments into various niche businesses to expand their business operations across various sectors they see potential in. Joyalukkas Group, currently is a $ 1 Billion group with operations across nine countries around the world has business interests in Jewellery retailing, Jewellery manufacturing & wholesale, Textiles & accessories, Money Exchange & Luxury Aviation and more.

The group is lead by its dynamic Chairman, Mr. Joy Alukkas who started his business with a single jewellery showroom in the UAE. Joy Alukkas is considered a pioneer in the jewellery retail business has a created a successful business empire which currently employees over 4000 people world-wide.

The key businesses of the Joyalukkas Group in the retail sector includes Joyalukkas Jewellery, which currently is a 85 showroom chain across nine countries around the world & Joyalukkas Wedding Centre, which is a unique large format Textile, Jewellery & Accessories department store. The Joyalukkas retail operations enjoys the loyalty of over 10 million customers world-wide and is renowned for its ideal mix of designs, choice, fashion, value, convenience and service. The Joyalukkas Group is a strongly customer focused group and their retail mantra is to delight customers at every shopping occasion.

Mall of Joy takes the group retail direction of delighting customers on every shopping occasion to a new level. This new initiative is a unique concept in the business of malls, which offers customers a shopping destination for all their celebrations. Be it weddings, birthdays, festivals or anniversaries, Mall of Joy will feature the retail mix to cater to the shopping needs of any celebration or occasion.

"Shopping brings pleasure to peoples lifes, so we thought a mall committed to making every celebration in a shoppers life extra special will delight them even more. Todays consumers love choices and the convenience of a destination that offers them the best of all under one roof during every shopping trip. Mall of Joy, will cater to all their needs with respect to any celebrations or occasions." said Mr. Joy Alukkas, Chairman, Joyalukkas Group.

Mall of Joy is targeted to the growing affluent in the region who have a modern outlook to life. The mall is set to change the urban landscape and the consumer outlook to malls. The first Mall of Joy is set to open in Kozhikode by March 2012 and the Joyalukkas Group has already planned 7 more locations for this unique concept. The initial proposed locations for Mall of Joy are Kozhikode, Cochin, Coimbatore, Trichur, Kottayam, Palakkad, Trivandrum and Aleppey. Joyalukkas Group has allocated an investment of Rs. 1,000 crores for the 8 malls planned. The completion period set for the 8 locations of Mall of Joy is 30 months.

The retail mix of Mall of Joy will feature two anchor stores i.e Jewellery & Silks, since these are the key traffic drivers in retail. Other than this the mix of Mall of Joy will include Fashion & Clothing, Accessories & Cosmetics, Watches, Footwear, Eyewear and Opticals, Beauty Parlour, Restaurants & Food courts and a Children's play area.

Each Mall of Joy will be built in a minimum of 2 lakh sq. ft. of area with ample parking space for shoppers convenience. Designed by architects and interior designers of international repute, Mall of Joy will offer people the perfect fusion of old & new and compliment the celebration spirit of shopping.

The Malls tagline The Celebration Mall perfectly compliments the vision for this grand new initiative of the Joyalukkas Group. "We are venturing into and setting a new path in the mall business. Customers have always blessed Joyalukkas with their loyalty and trust and we hope they enjoy this new spirit of celebration shopping we are creating for them" added Mr. Joy Alukkas.