Taking The Trade To New Dimensions
TOLKOWSKY DIAMOND JEWELLERY in partnership with Bangalore’s C. Krishniah Chetty
Indian jeweller C. Krishniah Chetty & Sons (CKC) unveiled the Tolkowsky diamond jewellery brand at its 14,000-sq-ft flagship store in Bangalore in partnership with the 200-year-old European diamond house. CKC has been sourcing polished diamonds from Tolkowsky for the past three years.
The diamonds for all the six new collections are procured from the Diamond Trading Company (DTC) and processed in Tolkowsky’s factories in Thailand and Botswana. Jean Paul Tolkowsky, of the Tolkowsky family of legendary diamond cutters, designed five of these collections which were aimed at an international audience. He noted that there were no plans to manufacture Tolkowsky diamonds in India at present.
The range, which is targeted at the high-end consumer, retails from Rs.35,000 onwards and includes an Indian line developed by CKC. The two brands are also jointly developing a diamond jewellery collection, which will be launched in two months’ time. The jewellery comprises diamond-studded rings, earrings, neckwear, etc. set in platinum, and yellow and white gold. The Tolkowsky collection is also available as a brand in the UK and the US, and as Exelco in Japan.