The Israel Diamond Institute Group of Companies (IDI) representative office in Hong Kong, IDI – Asia Pacific Ltd., has a new managing director. Ms.Noa Pardo replaces Ms. Gilat Elizov Gefen, who served in this position for the past two years.

The IDI Hong Kong office is responsible for promoting trade with Asian markets, especially Hong Kong and China, which have become a major focus for Israeli diamond exports. The office serves as a hub for Israeli diamond companies doing business in the region, providing office services as well as marketing and business information. It also facilitates business contacts between Asian and Israeli companies.

Noa Pardo has extensive experience in the diamond industry, having worked for some of the largest Israeli diamond companies in Israel and Hong Kong.

IDI Chairman Moti Ganz said, “With the expansion of Israel’s trade with Asia, the IDI Hong Kong office has proven to be a huge strategic asset. Our foothold there has allowed us to significantly grow business opportunities and trade with the region.”

IDI Managing Director Eli Avidar congratulated Ms. Pardo on her new position. “Noa is highly experienced in the diamond industry and deeply understands the needs of Israeli companies marketing to Hong Kong and throughout Asia. She is very well suited to head IDI’s Hong Kong office and to represent our industry there. We wish her great success,” Avidar said.

IDI Asia Pacific Ltd. is located in the AON China Building in Hong Kong’s Central Business District, the heart of all commercial activities and the location of major banks, multinational companies and retail outlets.