Damas, the Middle East’s leading international jewellery and watch retailer, has announced that it has recently been appointed as the exclusive Authorised Forevermark Jeweller in the United Arab Emirates (UAE). Forevermark is the diamond brand from the De Beers Group of companies and this is the first time that Forevermark diamonds, popular with celebrities around the world, will be available in the Middle East.

Each Forevermark diamond is carefully selected and comes from a source committed to high business, social and environmental standards; is beautifully crafted by a select group of diamantaires; and exclusively available from select jewellers around the world. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and an individual number. Each Forevermark diamond has been responsibly sourced and has directly benefited the communities from which it comes. This careful selection process means that Forevermark diamonds are the world’s most carefully selected diamonds. “We are delighted to be appointed as the first and exclusive Authorised Forevermark Jeweller in the UAE,” said Anan Fakhreddin, CEO of Damas. “Customers who buy Forevermark have the assurance that they are buying high quality diamonds that come with the promise that they are beautiful, rare and responsibly sourced.”