More than 3,200 exhibitors will flock to the HKTDC Hong Kong International Jewellery Show next month, with Cyprus, Lebanon and Peru newly joined the line-up of some 49 of participating countries and regions, creating one of the world's most effective international platforms for jewellery trade. Now in its 30th edition, the fair will run from 5 to 9 March, 2013, at the Hong Kong Convention & Exhibition Centre.

Talismanic Jewellery to Dazzles
A wealth of magnificent and elaborate jewels will be found in the various specific product zones such as Hall of Fame, Hall of the Extraordinary and Exclusive Showroom. The appeal of these exquisite objects is timeless, as exemplified by the Columbian Emerald Necklace to be shown by Hatta New World Company Limited. In the richest shade of green, a 46-carat emerald is strung with natural source pearls.

Another exhibitor in the Hall of the Extraordinary will be attracting extraordinary attention with its precious artifact, the Ruby Buddha. Henn of London Ltd presents its 7.365-carat Ruby Buddha in a solid gold pagoda-style temple supported by ruby columns.

Quality is still vitally important and many exciting designers are showing how contemporary design is allied to craftsmanship. Belgian artist Salima Thakker’s jewellery collection is featured by Hong Kong's AME Gallery in the Fine Jewellery Zone. Vladimir Markin is exploring new forms in both fine and costume jewellery and his newest collection, Bridges, will be shown in the Designer Galleria under Vladimir Markin Fine Jewellery Limited.

Jewellers are using new materials with new design possibilities. Yiuton Trading Development Company Limited is participating in the Silver Jewellery Zone, showing its expertise in the very difficult process of engraving on titanium. An example is the oval-shaped polished titanium bracelet engraved with delicate patterns.

Small Quantity Sourcing Prevails
Global economic uncertainty arising from the American and European debt crisis has changed sourcing patterns of traditional markets to become more conservative. In addition, shortened product popularity cycles are affecting buyer behaviour. Buyers now tend to place smaller orders to better manage consumer market demands, reduce inventory and save operation costs. In view of this, HKTDC launches “Small-Order Zone” in the coming Jewellery Show, located at the Expo Drive Entrance. Its aims are to promote small order purchasing, to provide flexibility in purchasing, and to help buyers keep abreast of ever-changing product trends.

Keep Abreast with the Latest Market Intelligence
Adding more glitz to the show, a series of seminars are designed to illuminate pathways for jewellery professionals to update the latest industry development and jewel trend in term of marketing, design and investment. Corrado Facco of Italy Vicenza Fair will speak on “Trend Vision+Forecasting - Monitoring Global Trends of Jewellery for Strategic Marketing”, while award winning British journalist Vivienne Becker and representative from Sotheby, Terry Chiu will give a presentation on 'Forecast of Jewellery Design and Investment Trend'.

Expert speakers Wilson Yuen, President of the International Colored Gemstone Association, and John King, Chief Quality Officer of the GIA Laboratory, will enlighten listeners on 'Market Trends of Coloured Gemstone and Coloured Diamond'. Experts from different markets will address a seminar on the trend and development in mature market and emerging market respectively.

Testing and certification are strongly related to consumer confidence in jewellery, a seminar on “Tested in Hong Kong; Certified in Hong Kong - Fei Cui' on developing Hong Kong's standard testing method and certification for jadeite” will give some insights regarding this concerning topic.

Interesting Products from Exhibitors