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Muthoot Exim launches Swarnavarsham Diamond Jewellery
in association with Divine Solitaires’ Pratham Diamonds

• So simple, affordable and accessible that every Indian can now own a diamond.


• Initially 76 branches of Muthoot Fincorp Ltd to showcase Swarnavarsham Jewellery with Divine Solitaires Pratham diamonds.


• Easy one month and 3-6 months EMI schemes available for buying diamonds.

High quality diamond jewellery has finally become affordable and accessible for everyone. Muthoot Exim Pvt Ltd., the precious metals division of the 130- year –old business conglomerate Muthoot Pappachan Group, has launched Swarnavarsham diamond jewellery in association with Divine Solitaires Pratham diamonds. The launch was graced by dignitaries from both Muthoot Pappachan Group and Divine Solitaires which include Thomas Muthoot (Executive Director, Muthoot Pappachan Group),) Keyur Shah (CEO, Muthoot Precious Metals Division), Jignesh Mehta (Founder and Managing Director, Divine Solitaires), Shailen Mehta (Co-founder and Director, Divine Solitaires) and Hitesh Mehta (Director, Divine Solitaires) amongst others.

Initially, to begin with Muthoot Exim in association with Divine Solitaires, is offering 18-Karat gold ring studded with 0.14 cents diamond of EF color and VVS clarity. This ring is being offered in three sizes of 12mm, 14mm and 16mm with weight of gold as 2gm, 2.2gm and 2.4gm respectively. More variants of diamond studded gold Jewellery will be launched subsequently. Laser inscription of unique identification code is available on every diamond. Muthoot Swarnavarsham diamond jewellery with Pratham diamonds which is an extension of the parent brand Divine Solitaires is available in tamper proof see through packaging and comes with a Quality Guarantee Certificate & Buyback Guarantee.

Muthoot Exim’s Swarnavarsham Diamond Jewellery will be available initially at 76 branches of Muthoot Fincorp Ltd., which is the flagship company of Muthoot Pappachan Group, and one of the largest NBFCs in India, registered with the Reserve Bank of India. The Muthoot Fincorp branches in Ahmedabad, Bangalore, Chennai, Coimbatore, Delhi, Madurai, Mumbai and Vijayawada locations will showcase the diamond jewellery in the first phase of launch.

“Diamonds are forever and every Indian desires to own them but many feel that it’s a luxury beyond reach. In a pioneering initiative, the Muthoot Pappachan Group Company Muthoot Exim Pvt Ltd., is now introducing an innovative offering – Swarnavarsham Diamond Jewellery with Divine Solitaires Pratham diamonds, which enable customers to purchase assured high quality diamond jewellery through easy monthly payments said “Thomas Muthoot, Executive Director, Muthoot Pappachan Group.

Keyur Shah, CEO, Muthoot Precious Metals Division added, “Muthoot Exim has set new standards of innovation, excellence, affordability and accessibility with Swarnavarsham gold jewellery and Swethavarsham silver articles. And now we present Swarnavarsham Diamond jewellery in association with Divine Solitaires Pratham diamonds – a revolutionary product with Buyback Guarantee for the masses.