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NEW CUT WITH SUPERIOR OPTICAL PERFORMANCE FOR
MELEE DIAMONDS TO BE LAUNCHED IN SOUTH KOREA
Golden dew, in cooperation with Mikisa Gems to launch a new and innovative cut
specifically designed for small diamonds during the Belgian State Visit to South Korea

Mikisa Gems, supplier of finely cut small diamonds, is excited to announce the cooperation agreement with Golden dew, one of Korea’s largest jewellery brands, to sell its UltraBrights product line in the South Korean market during the Belgian State visit. UltraBrights is a revolutionary new way to cut round melee diamonds with a cutting plan architecture that is very different from the traditional round brilliant cut.

A diamond cut for small diamonds

The ideal diamond cut, invented by Marcel Tolkowsky in 1919, gives optimal optical performance for polished diamonds of 0.20 carat and larger. However, this performance is compromised in smaller stones as smaller stones need fewer facets. Almost 100 years after the introduction of the ideal diamond cut, Mikisa Gems created a new diamond cut for small size diamonds: UltraBrights.

“As highly specialized manufacturers of small sized diamonds, we realized that the rules that apply to larger stones do not necessarily apply to smaller stones”, says Mark Goossens, designer of UltraBrights and partner at Mikisa. “Understanding this, with our 35+ years of experience, we have now succeeded in developing a cut that can unleash more beauty from small round diamonds”, he continues.

UltraBrights is the result of hundreds of theoretical models and prototypes, computer simulations and, most importantly, interactive consumer feedback.

Extensive market surveys and measurements confirm that UltraBrights look brighter and are more brilliant. With its optimized brilliance and its distinctive star pattern in the pavilion side, UltraBrights offer jewelry designers and marketeers a unique opportunity to differentiate their offering for melee size diamonds.

With the increasing threat of synthetic melee diamonds entering undisclosed into the pipeline, UltraBrights’ s new, unique and patented design offers the possibility of eliminating this problem by guaranteeing 100% natural diamonds.