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Matteo Marzotto,
President of Fiera di Vicenza

The gold and jewellery industry show was held at Fiera di Vicenza on 22 - 27 January. Overall traffic increased by five per cent, with over 35,000 in attendance.

The next date with VICENZAORO is the Dubai edition on 14-17 April 2016.

VICENZAORO January boosted its role as global aggregator and business accelerator for the international gold and jewellery trade as it concluded in Italy. The Trade Show, organised by Fiera di Vicenza, ended on 27 January after a six-day event, dedicated to the presentation of new collections from the whole of the industry. New trends, and the presence of the key players in jewellery and the development of business relations between business and others in the trade were made, and were boosted by the cutting-edge format of VICENZAORO, The Boutique ShowTM.

Special attention was reserved to the world of technology. The event was also the occasion for the 39th T-GOLD, the most important international show dedicated to machinery and technology for use in the gold and jewellery industry, located inside the Evolution district with 133 businesses, of which 111 Italian firms.

VICENZAORO January 2016 has been an extremely positive occasion, both in terms of the feedback from exhibitors, buyers, visitors, opinion leaders and trendsetters from all of the main strategic countries in the sector, and in terms of attendance, as seen in the increasing figures.

The highly refined, contemporary context, saw 19,381 buyers, and over 35,000 visitors, for an overall traffic increase of five per cent. Trade saw new products from 1500 brands from 31 countries and all of Italy’s gold districts, located in the 9 pavilions of Fiera di Vicenza, and covering 29000 sqm of net surface. To stress the increasingly international vocation of Fiera di Vicenza, is the five per cent growth in the number of overseas buyers, with 8,774 from 130 countries. Italian operator numbers also increased 4.3 per cent for a total of 10,607. This figure indicates the possible recovery in the domestic market. Strong signals have come from the technology sector, where “Made in Italy” represents global excellence.

When we look at buyers’ countries of origin, we can note the excellent performance of some countries in the Middle East, Egypt, Iran and the UAE, an area that is one of Made in Italy’s major partners in this sector. The trend for almost all GCC countries has also been positive. There has been strong growth in the number of operators from the USA, confirming the recovery of the American economy. The major European nations (Spain, France, Portugal, Greece, Germany, Great Britain, Holland and Poland) also show growth, while Russia is still showing signs of a shrinking economy. Also showing increases are Israel, India, Thailand, and Australia, as well as many Latin American countries. A drop was recorded in the number of buyers from China and Hong Kong, confirming the slowdown in the Chinese economy.

The President of Fiera di Vicenza, Matteo Marzotto had this to say: “We are particularly pleased with the results in terms of visitor figures for this VICENZAORO. It is the payoff for the hard work of the last few years, in terms of investment, vision, a brave innovation of format and the creation of an increasingly expert network. Both at national levels - and I am thinking of our recent alliance with Arezzo to create an Italian trade fair system for the industry - and at global levels, thanks to which we will be directly present on all of the main overseas markets in 2016. Fiera di Vicenza will be facing all of these new challenges with a conscious idea of service, to make VICENZAORO not only a brand for Vicenza and Italy, but above all, a symbol of all the major stakeholders in the world jewellery system, starting with the next VICENZAORO Dubai”.

The next date with world jewellery is the second VICENZAORO Dubai edition on 14-17 April 2016. The show, organised by DV Global Link, joint-venture between FIERA DI VICENZA and the Dubai World Trade Centre (DWTC), is a new business and relational platform for the areas of the Middle East, Eurasia, North and East Africa, and Central and Southern Asia. New for 2016 is the involvement of the whole jewellery community of Dubai, through the presence of the top players from the Gold Souk, world-famous gold market, which will boost the opportunities for business between retailers and suppliers. Between now and the end of March, there is a packed programme of Road Shows to present the event in 23 different countries and 31 cities in the Middle East, Africa and Southeast Asia, in order to bring in new buyers.